eprintid: 5376
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/00/53/76
datestamp: 2023-11-09 16:17:06
lastmod: 2023-11-09 16:17:06
status_changed: 2023-11-09 16:01:28
type: article
metadata_visibility: show
creators_name: Weng, M.L.
creators_name: Ding, H.T.
title: Consumer acceptance and continuance of online group buying
ispublished: pub
keywords: Surveys, Consumer acceptance; Future research directions; On-line group buying; Perceived ease of use; Perceived usefulness; Quantitative study; Systematic sampling; Technology acceptance model, Electronic commerce
note: cited By 70
abstract: The aim of this study is to establish and examine the significance of a consumer acceptance and continuance model for online group buying through the integration of entertainment gratification and perceived risk with the Technology Acceptance Model. A quantitative study was conducted and data were obtained through a mall-intercept systematic sampling distribution of questionnaires. The results indicate that perceived usefulness, perceived ease of use and perceived risk all have a significant relationship with consumer attitudes, which subsequently has a significant effect on intention to use online group buying sites. While entertainment gratification was found to be insignificant, we reveal some possible reasons for this finding. The implications of the findings and future research directions are also discussed.
date: 2014
publisher: International Association for Computer Information Systems
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84900854375&doi=10.1080%2f08874417.2014.11645707&partnerID=40&md5=1093f311c027acbf9061ac8787392ca4
id_number: 10.1080/08874417.2014.11645707
full_text_status: none
publication: Journal of Computer Information Systems
volume: 54
number: 3
pagerange: 87-96
refereed: TRUE
issn: 08874417
citation:   Weng, M.L. and Ding, H.T.  (2014) Consumer acceptance and continuance of online group buying.  Journal of Computer Information Systems, 54 (3).  pp. 87-96.  ISSN 08874417