%X The aim of this study is to establish and examine the significance of a consumer acceptance and continuance model for online group buying through the integration of entertainment gratification and perceived risk with the Technology Acceptance Model. A quantitative study was conducted and data were obtained through a mall-intercept systematic sampling distribution of questionnaires. The results indicate that perceived usefulness, perceived ease of use and perceived risk all have a significant relationship with consumer attitudes, which subsequently has a significant effect on intention to use online group buying sites. While entertainment gratification was found to be insignificant, we reveal some possible reasons for this finding. The implications of the findings and future research directions are also discussed.
%K Surveys, Consumer acceptance; Future research directions; On-line group buying; Perceived ease of use; Perceived usefulness; Quantitative study; Systematic sampling; Technology acceptance model, Electronic commerce
%D 2014
%N 3
%R 10.1080/08874417.2014.11645707
%O cited By 70
%L scholars5376
%J Journal of Computer Information Systems
%T Consumer acceptance and continuance of online group buying
%A M.L. Weng
%A H.T. Ding
%I International Association for Computer Information Systems
%V 54
%P 87-96