?url_ver=Z39.88-2004&rft_id=10.1504%2FIJBEX.2014.063562&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aufirst=K.&rft.au=Harikrishnan%2C+K.&rft.aulast=Harikrishnan&rft.issn=17560047&rft.atitle=A+study+on+psychological+modelling+of+market+maven+for+marketing+operations+with+special+reference+to+Indian+market&rft.title=International+Journal+of+Business+Excellence&rft.date=2014&rft.pages=473-498&rft.volume=7&rft.issue=4&rft.genre=article