%C Kuching, Sarawak %I IEEE Computer Society %A A.-S. Yussiff %A W.F.W. Ahmad %A A. Oxley %T An exploration of Social Media Technologies and their potential uses in higher educational institutions: A case study of Universiti Teknologi PETRONAS %P 7-12 %X Even though many Higher Educational Institutions (HEIs) have started exploring the use of Social Media Technologies (SMTs) such as instructional blogging, wikis for collaborative content creation and podcasting for video and recording of instructional elements for teaching and learning, there has been little adoption and use of SMTs in the context of Malaysia higher educational institutions. The aim of this research is to establish current educators' and learners' contexts, practices, attitudes and prospects for the use of SMTs in teaching, learning and research within HEIs using Universiti Teknologi PETRONAS (UTP) as a case study. The research was conducted using a mixed-method approach to investigate the use of SMT and the main findings are presented. © 2013 IEEE. %K E-learning; Societies and institutions, asynchronous; E-learning 2.0; frameworks; Learning management system; Mixed method; Social media; synchronous, Research %R 10.1109/IC3e.2013.6735957 %D 2013 %J 2013 IEEE Conference on e-Learning, e-Management and e-Services, IC3e 2013 %L scholars3855 %O cited By 5; Conference of 2013 IEEE Conference on e-Learning, e-Management and e-Services, IC3e 2013 ; Conference Date: 2 December 2013 Through 4 December 2013; Conference Code:103066