%0 Conference Paper
%A Chen, Y.Y.
%A Lai, F.W.
%A Goh, K.N.
%A Daud, S.C.
%D 2013
%F scholars:3672
%K Online consumer behavior; Perceived trusts; Purchase intention; Social interactions; Word of mouth, Communication; Electronic commerce; Information management; Purchasing; Social networking (online), Economic and social effects
%R 10.1145/2448556.2448612
%T The effect of integrating social plugins into e-commerce website: A study on online consumer behaviour
%U https://khub.utp.edu.my/scholars/3672/
%X The high interactivity rate in social networking sites (SNSs) has drawn the attention of many researchers and businesses. However, this high activity rate has made it difficult for businesses to decide where to build their web presence in their e-commerce website or in SNSs. This paper explores the impact of social plugins integration into e-commerce website. An empirical study was undertaken to investigate the impact of social plugins on consumer's perceived trust, word-of-mouth (WOM) effect, and consumer's purchase intention. The result shows that there is positive impact on consumer purchase intention by integrating social plugins in e-commerce website. Recommendations for future research are outlined in this paper. Copyright © 2013 ACM.
%Z cited By 13; Conference of 7th International Conference on Ubiquitous Information Management and Communication, ICUIMC 2013 ; Conference Date: 17 January 2013 Through 19 January 2013; Conference Code:96391