?url_ver=Z39.88-2004&rft_id=10.1108%2FMIP-04-2013-0057&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aufirst=Z.&rft.aulast=Abdullah&rft.au=Abdullah%2C+Z.&rft.title=Marketing+Intelligence+%26+Planning&rft.date=2013&rft.volume=31&rft.issn=02634503&rft.issue=5&rft.atitle=Building+a+unique+online+corporate+identity&rft.pages=451-471&rft.genre=article