TY  - CONF
N2  - Customer's perceived trust towards an e-commerce website is crucial for the success of online business. Effective design of web interfaces increases perceived trust of customers. Given many associated usability issues when performing tasks on a website, it is important for technopreneurs embarking on online business to understand issues related to usability problems of an e-commerce website and the techniques to identify these issues. In this study, usability evaluation was performed on an online gift shop with a group of potential consumers with age range of 18-22. Four different evaluation methods were used: Feedback Capture after Task (FCAT), Retrospective Think Aloud (RTA), Retrospective Think Aloud with Eye Movement (RTE) and observation. This study reveals that the major defects found were language and content, user guidance and support, flexibility and control, and visual clarity. Therefore, this study suggest that applying good user interface design could provide better user experience and thus increase perceived trust and user satisfaction towards the website. © 2013 IEEE.
N1  - cited By 29; Conference of 2013 10th International Conference on Information Technology: New Generations, ITNG 2013 ; Conference Date: 15 April 2013 Through 17 April 2013; Conference Code:100370
TI  - A comparison of usability testing methods for an e-commerce website: A case study on a Malaysia online gift shop
ID  - scholars3366
SP  - 143
KW  - Evaluation method; Eye-tracking; observation; Think aloud; Usability testing
KW  -  Electronic commerce; Eye movements; Information technology; Testing; User interfaces; Visual languages
KW  -  Websites
CY  - Las Vegas, NV
AV  - none
A1  - Goh, K.N.
A1  - Chen, Y.Y.
A1  - Lai, F.W.
A1  - Daud, S.C.
A1  - Sivaji, A.
A1  - Soo, S.T.
UR  - https://www.scopus.com/inward/record.uri?eid=2-s2.0-84886695319&doi=10.1109%2fITNG.2013.129&partnerID=40&md5=d205c3284c8152e414a4128fedd1adea
EP  - 150
Y1  - 2013///
SN  - 9780769549675
ER  -