TY  - JOUR
AV  - none
N1  - cited By 9
SP  - 178
TI  - A structural equation modelling approach for Malaysian consumers' perspectives on e-commerce B2C transactions
SN  - 17460972
PB  - Inderscience Publishers
EP  - 196
N2  - The continuous growth and development of successful e-commerce essentially relies upon consumers' trust in e-commerce transactions. In order to adopt e-commerce, a consumer needs to make judgments in an environment of critical conflicting forces, namely, security, privacy, trust, and risk concerns. This study focuses on the consumers' trust to adopt e-commerce, which comprises purchasing products and services from web vendors, thus employing the model of business to consumer (B2C) e-commerce. The results of the study show that consumers' perceived risk influences their trust in e-commerce transactions, while the concept of perceived privacy evidences itself mainly through perceived security as well as trustworthiness of web vendors. In addition, the institutional trust influences a consumers' perceived risk in e-commerce transactions. The findings also suggest that economic incentives and institutional trust have relationships with consumers' perceived privacy. The overall model fit is tested by structural equation modelling (SEM) using AMOS 18.0 and the hypothesis, assumptions for SEM and descriptive statistics are analysed using SPSS 12.0. Copyright © 2012 Inderscience Enterprises Ltd.
IS  - 2
ID  - scholars3185
Y1  - 2012///
UR  - https://www.scopus.com/inward/record.uri?eid=2-s2.0-84861861637&doi=10.1504%2fIJBIS.2012.047146&partnerID=40&md5=d88a9f4a46887ae7249ce2227fde2b3a
JF  - International Journal of Business Information Systems
A1  - Thaw, Y.Y.
A1  - Dominic, P.D.D.
A1  - Mahmood, A.K.
VL  - 10
ER  -