?url_ver=Z39.88-2004&rft_id=10.1109%2FICIAS.2012.6306167&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aulast=Malik&rft.aufirst=A.S.&rft.au=Malik%2C+A.S.&rft.isbn=9781457719677&rft.title=Effect+of+movie+clips+on+human+brain&rft.date=2012&rft.genre=proceeding