?url_ver=Z39.88-2004&rft_id=10.4018%2F978-1-4666-0243-4&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aulast=Patil&rft.au=Patil%2C+A.&rft.aufirst=A.&rft.isbn=9781466602434&rft.date=2012&rft.btitle=New+media+communication+skills+for+engineers+and+IT+professionals%3A+Trans-national+and+trans-cultural+demands&rft.genre=book