@book{scholars2408,
           pages = {1--258},
       publisher = {IGI Global},
         journal = {New Media Communication Skills for Engineers and IT Professionals: Trans-National and Trans-Cultural Demands},
           title = {New media communication skills for engineers and IT professionals: Trans-national and trans-cultural demands},
            year = {2012},
             doi = {10.4018/978-1-4666-0243-4},
            note = {cited By 3},
          author = {Patil, A. and Eijkman, H. and Bhattacharyya, E.},
            isbn = {9781466602434},
             url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-84898141645&doi=10.4018\%2f978-1-4666-0243-4&partnerID=40&md5=7cba4ce7feb0c0f3a3c3060cbf926552},
        abstract = {The communication demands expected of today's engineers and information technology professionals immersed in multicultural global enterprises are unsurpassed. New Media Communication Skills for Engineers and IT Professionals: Trans-National and Trans-Cultural Demands provides new and experienced practitioners, academics, employers, researchers, and students with international examples of best practices in new, as well as traditional, communication skills in increasingly trans-cultural, digitalized, hypertext environments. This book will be a valuable addition to the existing literature and resources in communication skills in both organizational and higher educational settings, giving readers comprehensive insights into the proficient use of a broad range of communication critical for effective professional participation in the globalized and digitized communication environments that characterize current engineering and IT workplaces. {\^A}{\copyright} 2012 by IGI Global. All rights reserved.}
}