%D 2025 %X People can purchase, sell, and trade the NFTs (non- fungible tokens) on an NFT marketplace. NFTs are one- of- a- kind digital assets recorded on the Blockchain. The market facilitates the buying and selling of digital commodities by individuals from all over the globe and allows artists to tokenize their creations to prove their legitimacy. Secondary sales and royalties provide creators with a reliable source of cash. At its core, the NFT ecosystem revolves around NFT marketplaces. Blockchain technology used to guarantee transparency and security, increase visibility for artists and collectors, and encourage community involvement. Incorporating community and social features, ensuring strong security measures, optimizing scalability and performance, adhering to regulations, and continuously improving are all tasks that need to be completed for an NFT marketplace. To ensure security and transparency, boost artists' and collectors' visibility, and inspire community interaction. © 2026 by IGI Global Scientific Publishing. %T NFT Innovation: Past the Fad %A Ganesh Kumar %A Pooja Singhal %A Deepak Aneja %A Ritu Gupta %A Abdullahi Abubakar Imam %R 10.4018/979-8-3693-8876-1.ch006 %I IGI Global %P 153 - 170 %J Non-Fungible Tokens (NFTs) in Smart Cities: Advancements and Security Challenges %K Blockchain; Commerce; Marketplaces; Purchasing; Sales; Block-chain; Community involvement; Digital assets; One of a kind; Scalability and performance; Security measure; Strong securities; Visibility %O Cited by: 0 %L scholars20560