https://khub.utp.edu.my/scholars/id/eprint/20560 2026-04-15T02:10:14Z info:eu-repo/semantics/descriptiveMetadata https://khub.utp.edu.my/scholars/20560/ NFT Innovation: Past the Fad Kumar, Ganesh Singhal, Pooja Aneja, Deepak Gupta, Ritu Imam, Abdullahi Abubakar People can purchase, sell, and trade the NFTs (non- fungible tokens) on an NFT marketplace. NFTs are one- of- a- kind digital assets recorded on the Blockchain. The market facilitates the buying and selling of digital commodities by individuals from all over the globe and allows artists to tokenize their creations to prove their legitimacy. Secondary sales and royalties provide creators with a reliable source of cash. At its core, the NFT ecosystem revolves around NFT marketplaces. Blockchain technology used to guarantee transparency and security, increase visibility for artists and collectors, and encourage community involvement. Incorporating community and social features, ensuring strong security measures, optimizing scalability and performance, adhering to regulations, and continuously improving are all tasks that need to be completed for an NFT marketplace. To ensure security and transparency, boost artists' and collectors' visibility, and inspire community interaction. © 2026 by IGI Global Scientific Publishing. IGI Global 2025 Book PeerReviewed Kumar, Ganesh and Singhal, Pooja and Aneja, Deepak and Gupta, Ritu and Imam, Abdullahi Abubakar (2025) NFT Innovation: Past the Fad. IGI Global, 153 - 170. ISBN 979-836938878-5; 979-836938876-1 https://www.scopus.com/pages/publications/105015363035?origin=resultslist 10.4018/979-8-3693-8876-1.ch006 10.4018/979-8-3693-8876-1.ch006 info:eu-repo/semantics/humanStartPage