eprintid: 20328
rev_number: 3
eprint_status: archive
userid: 1
dir: disk0/00/02/03/28
datestamp: 2025-11-06 03:18:36
lastmod: 2025-11-06 03:18:36
status_changed: 2025-11-06 03:18:36
type: article
metadata_visibility: show
creators_name: Akmal, Suriati
creators_name: Hambali, Ruzy Haryati
creators_name: Tormudzi, Umi Nurnajeha
creators_name: Kamalrudin, Massila
creators_name: Hakimi, Halimatun
title: Identifying Aesthetic Quality Attributes Using Kano Model: Case Study of Malay Women’s Office Outfit Design
ispublished: pub
note: Cited by: 2; All Open Access, Gold Open Access
abstract: The purpose of this study was to use the Kano model to prioritize the aesthetic quality attributes of modern Malay women’s office outfits that have significant effect on customer satisfaction using the Kano model. It is a systematic approach to categorize the customer requirements through a preference classification technique. Overall, 500 customers from the central part of Melaka have been surveyed using a Kano-based questionnaire. The questionnaire in the survey includes customer preferences on purchasing decision, material and design considerations, words that represent customer emotions toward aesthetic attributes and functional and dysfunctional aesthetic attributes. Based on responses, this study has categorized Malay women’s office outfits as attractive, must-be, one-dimensional, and reverse. Among the ten quality attributes that have satisfaction indices greater than 0.7, only one aesthetic quality attribute, free size, is defined as a one-dimension requirement. It should be offered in a Malay women’s office outfit to avoid customer dissatisfaction. The findings of this study facilitate cloth manufacturers to classify quality features during product design and development. © Universiti Tun Hussein Onn Malaysia Publisher’s Office.
date: 2023
publisher: Penerbit UTHM
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85159939112&doi=10.30880%2fijscet.2023.14.02.017&partnerID=40&md5=bb5e558eca13c3e8858a5d2272f0e465
id_number: 10.30880/ijscet.2023.14.02.017
full_text_status: none
publication: International Journal of Sustainable Construction Engineering and Technology
volume: 14
number: 2
pagerange: 168 – 175
refereed: TRUE
issn: 21803242
citation:   Akmal, Suriati and Hambali, Ruzy Haryati and Tormudzi, Umi Nurnajeha and Kamalrudin, Massila and Hakimi, Halimatun  (2023) Identifying Aesthetic Quality Attributes Using Kano Model: Case Study of Malay Women’s Office Outfit Design.  International Journal of Sustainable Construction Engineering and Technology, 14 (2).  168 – 175.  ISSN 21803242