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primary topic: Identifying Aesthetic Quality Attributes Using Kano Model: Case Study of Malay Women’s Office Outfit Design

Identifying Aesthetic Quality Attributes Using Kano Model: Case Study of Malay Women’s Office Outfit Design
type: AcademicArticle
type: Article
abstract: The purpose of this study was to use the Kano model to prioritize the aesthetic quality attributes of modern Malay women’s office outfits that have significant effect on customer satisfaction using the Kano model. It is a systematic approach to categorize the customer requirements through a preference classification technique. Overall, 500 customers from the central part of Melaka have been surveyed using a Kano-based questionnaire. The questionnaire in the survey includes customer preferences on purchasing decision, material and design considerations, words that represent customer emotions toward aesthetic attributes and functional and dysfunctional aesthetic attributes. Based on responses, this study has categorized Malay women’s office outfits as attractive, must-be, one-dimensional, and reverse. Among the ten quality attributes that have satisfaction indices greater than 0.7, only one aesthetic quality attribute, free size, is defined as a one-dimension requirement. It should be offered in a Malay women’s office outfit to avoid customer dissatisfaction. The findings of this study facilitate cloth manufacturers to classify quality features during product design and development. © Universiti Tun Hussein Onn Malaysia Publisher’s Office.
date: 2023
volume: 14
issue: 2
is part of: International Journal of Sustainable Construction Engineering and Technology
status: peerReviewed
status: published
author list: authors
type: EPrint
type: ArticleEPrint
is part of: repository

Penerbit UTHM
type: Organization

International Journal of Sustainable Construction Engineering and Technology
type: Collection
issn: 21803242

Umi Nurnajeha Tormudzi
type: Person
given name: Umi Nurnajeha
family name: Tormudzi

Suriati Akmal
type: Person
given name: Suriati
family name: Akmal

Ruzy Haryati Hambali
type: Person
given name: Ruzy Haryati
family name: Hambali

Halimatun Hakimi
type: Person
given name: Halimatun
family name: Hakimi

Massila Kamalrudin
type: Person
given name: Massila
family name: Kamalrudin

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primary topic: Identifying Aesthetic Quality Attributes Using Kano Model: Case Study of Malay Women’s Office Outfit Design