eprintid: 19965
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/01/99/65
datestamp: 2024-06-04 14:19:42
lastmod: 2024-06-04 14:19:42
status_changed: 2024-06-04 14:16:18
type: article
metadata_visibility: show
creators_name: Hussain, K.
creators_name: Fayyaz, M.S.
creators_name: Shamim, A.
creators_name: Abbasi, A.Z.
creators_name: Malik, S.J.
creators_name: Abid, M.F.
title: Attitude, repurchase intention and brand loyalty toward halal cosmetics
ispublished: pub
note: cited By 4
abstract: Purpose: This study aims to investigate consumer brand loyalty toward halal cosmetics using the theory of planned behavior through repurchase intention, which is primarily relying on the consumer�s attitude toward halal cosmetics. Important predictors such as trust on halal cosmetics, quality of halal cosmetics and religious beliefs of millennial Muslim female consumers shape consumer attitude. Design/methodology/approach: The present study used the quantitative research design and deductive approach to collect the data from 275 halal cosmetics users in Pakistan by using a judgmental sampling approach. Findings: Findings of the study provide useful insights for both theory and practice. The results support product quality, religious belief and trust on halal cosmetics as predictors of consumer�s attitude toward halal cosmetics that further develop consumers� repurchase intention, which in turn enhances their overall brand loyalty. Besides, the findings also show that consumer repurchase intention has a mediating effect between consumer attitude toward halal cosmetics and consumer brand loyalty. Practical implications: The current study helps in advancing practitioners� understanding of female consumers� brand loyalty in the halal cosmetics context. This study is considered to be greatly helpful for managers to gain knowledge about how repurchase intention and brand loyalty of millennial Muslim female consumers can be developed in the halal cosmetics segment, especially in the case of Pakistan. Originality/value: Brand loyalty has been investigated by previous studies through different predictors and antecedents. This study contributes to the literature of brand loyalty by empirically examining and validating the different antecedents of consumer attitude that are accountable for creating consumer brand loyalty in the domain of halal cosmetics within the Pakistani cultural context. The current study also enhances the previous scholarly understanding on halal cosmetics by investigating the mediating role of consumer repurchase intention of halal cosmetics that further extends the discussion for both theory and practice. © 2023, Emerald Publishing Limited.
date: 2024
publisher: Emerald Publishing
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85161023633&doi=10.1108%2fJIMA-08-2022-0210&partnerID=40&md5=065e1349a6a782acf2e8be8097ba31ce
id_number: 10.1108/JIMA-08-2022-0210
full_text_status: none
publication: Journal of Islamic Marketing
volume: 15
number: 2
pagerange: 293-313
refereed: TRUE
issn: 17590833
citation:   Hussain, K. and Fayyaz, M.S. and Shamim, A. and Abbasi, A.Z. and Malik, S.J. and Abid, M.F.  (2024) Attitude, repurchase intention and brand loyalty toward halal cosmetics.  Journal of Islamic Marketing, 15 (2).  pp. 293-313.  ISSN 17590833