TY  - JOUR
UR  - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85161023633&doi=10.1108%2fJIMA-08-2022-0210&partnerID=40&md5=065e1349a6a782acf2e8be8097ba31ce
A1  - Hussain, K.
A1  - Fayyaz, M.S.
A1  - Shamim, A.
A1  - Abbasi, A.Z.
A1  - Malik, S.J.
A1  - Abid, M.F.
JF  - Journal of Islamic Marketing
VL  - 15
Y1  - 2024///
N2  - Purpose: This study aims to investigate consumer brand loyalty toward halal cosmetics using the theory of planned behavior through repurchase intention, which is primarily relying on the consumerâ??s attitude toward halal cosmetics. Important predictors such as trust on halal cosmetics, quality of halal cosmetics and religious beliefs of millennial Muslim female consumers shape consumer attitude. Design/methodology/approach: The present study used the quantitative research design and deductive approach to collect the data from 275 halal cosmetics users in Pakistan by using a judgmental sampling approach. Findings: Findings of the study provide useful insights for both theory and practice. The results support product quality, religious belief and trust on halal cosmetics as predictors of consumerâ??s attitude toward halal cosmetics that further develop consumersâ?? repurchase intention, which in turn enhances their overall brand loyalty. Besides, the findings also show that consumer repurchase intention has a mediating effect between consumer attitude toward halal cosmetics and consumer brand loyalty. Practical implications: The current study helps in advancing practitionersâ?? understanding of female consumersâ?? brand loyalty in the halal cosmetics context. This study is considered to be greatly helpful for managers to gain knowledge about how repurchase intention and brand loyalty of millennial Muslim female consumers can be developed in the halal cosmetics segment, especially in the case of Pakistan. Originality/value: Brand loyalty has been investigated by previous studies through different predictors and antecedents. This study contributes to the literature of brand loyalty by empirically examining and validating the different antecedents of consumer attitude that are accountable for creating consumer brand loyalty in the domain of halal cosmetics within the Pakistani cultural context. The current study also enhances the previous scholarly understanding on halal cosmetics by investigating the mediating role of consumer repurchase intention of halal cosmetics that further extends the discussion for both theory and practice. © 2023, Emerald Publishing Limited.
IS  - 2
ID  - scholars19965
EP  - 313
SN  - 17590833
PB  - Emerald Publishing
N1  - cited By 4
SP  - 293
TI  - Attitude, repurchase intention and brand loyalty toward halal cosmetics
AV  - none
ER  -