?url_ver=Z39.88-2004&rft_id=10.1108%2FAPJBA-11-2021-0569&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Noor%2C+U.&rft.aufirst=U.&rft.aulast=Noor&rft.volume=16&rft.issue=2&rft.pages=392-409&rft.date=2024&rft.atitle=Customers+create+customers!%C3%A2%EF%BF%BD%EF%BF%BDAssessing+the+role+of+perceived+personalization%2C+online+advertising+engagement+and+online+users'+modes+in+generating+positive+e-WOM&rft.title=Asia-Pacific+Journal+of+Business+Administration&rft.genre=article