TY  - JOUR
UR  - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85087116145&doi=10.1080%2f02642069.2020.1779224&partnerID=40&md5=e63ed45c103c4a0dce5a4497e77a80c9
N1  - cited By 4
A1  - Ahmed, S.
A1  - Ting, D.H.
Y1  - 2023///
VL  - 43
JF  - Service Industries Journal
ID  - scholars19553
EP  - 123
N2  - This study aims to conceptualize and validate an anticipated emotion in the planned versus unplanned purchase (AEPUP) scale. We develop and validate the AEPUP scale using the original construct (as a basis). The procedures of scale development begin with construct definitions and are followed by a three-phase operation: (1) qualitative exploration of relevant dimensions and items, (2) scale development procedure, and (3) establishment of confirmatory factor analysis and nomological validity. The empirical findings show that the new scale (refined from the anticipated emotion concept) has sound psychometric properties and is distinctive. This research contributes to the understanding of anticipated emotion concepts, as well as refines and improves the construct of AEPUP. Customer relationship management can be significantly improved by applying the scale in the formulation and implementation of market segmentation, targeting, and positioning strategy. © 2020 Informa UK Limited, trading as Taylor & Francis Group.
SN  - 02642069
KW  - consumption behavior; management; perception
IS  - 1-2
TI  - Anticipated emotion in planned versus unplanned purchase: scale development and validation
SP  - 104
PB  - Routledge
AV  - none
ER  -