?url_ver=Z39.88-2004&rft_id=10.1080%2F02642069.2020.1779224&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aufirst=S.&rft.aulast=Ahmed&rft.au=Ahmed%2C+S.&rft.title=Service+Industries+Journal&rft.issue=1-2&rft.atitle=Anticipated+emotion+in+planned+versus+unplanned+purchase%3A+scale+development+and+validation&rft.pages=104-123&rft.volume=43&rft.date=2023&rft.issn=02642069&rft.genre=article