TY  - JOUR
UR  - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85124890073&doi=10.1080%2f0965254X.2022.2032287&partnerID=40&md5=7a58159b707c67e159281036cd9ae87e
PB  - Routledge
N1  - cited By 2
IS  - 5
SP  - 1029
ID  - scholars19548
SN  - 0965254X
TI  - Visual Search from the perspective of in-store exploration behavior: scale development and validation
Y1  - 2023///
A1  - Ahmed, S.
A1  - Hooi Ting, D.
AV  - none
N2  - This study aims to establish a visual search scale that measures shoppersâ?? in-store exploration behavior. We propose that the attentional control theory used in the psychology domain is transferable to the marketing domain, thus adding a new perspective to existing models of shoppersâ?? in-store exploration behavior. We develop our psychometric scales and test them over four phases to confirm their validity. Finally, we discuss how visual search could affect shoppersâ?? in-store exploration behavior, giving marketing managers a new way to deliver effective in-store advertisements, encourage shoppersâ?? impulsivity, and improve customer relationship management. Marketing managers and manufacturers can use our visual search scale to easily capture several important aspects: the extent to which shoppers consider a product that they do not plan on buying before entering the store, which product categories tend to be considered impulsively, and if in-store shopping behaviors differ between planned and impulsive considerations. © 2022 Informa UK Limited, trading as Taylor & Francis Group.
JF  - Journal of Strategic Marketing
VL  - 31
EP  - 1052
ER  -