<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Visual Search from the perspective of in-store exploration behavior: scale development and validation"^^ . "This study aims to establish a visual search scale that measures shoppers� in-store exploration behavior. We propose that the attentional control theory used in the psychology domain is transferable to the marketing domain, thus adding a new perspective to existing models of shoppers� in-store exploration behavior. We develop our psychometric scales and test them over four phases to confirm their validity. Finally, we discuss how visual search could affect shoppers� in-store exploration behavior, giving marketing managers a new way to deliver effective in-store advertisements, encourage shoppers� impulsivity, and improve customer relationship management. Marketing managers and manufacturers can use our visual search scale to easily capture several important aspects: the extent to which shoppers consider a product that they do not plan on buying before entering the store, which product categories tend to be considered impulsively, and if in-store shopping behaviors differ between planned and impulsive considerations. © 2022 Informa UK Limited, trading as Taylor & Francis Group."^^ . "2023" . . "31" . "5" . . "Routledge"^^ . . . "Journal of Strategic Marketing"^^ . . . "0965254X" . . . . . . . . . . "D."^^ . "Hooi Ting"^^ . "D. Hooi Ting"^^ . . "S."^^ . "Ahmed"^^ . "S. Ahmed"^^ . . . . . "HTML Summary of #19548 \n\nVisual Search from the perspective of in-store exploration behavior: scale development and validation\n\n" . "text/html" . .