?url_ver=Z39.88-2004&rft_id=10.1080%2F10496491.2022.2143987&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aufirst=M.F.&rft.aulast=Abid&rft.au=Abid%2C+M.F.&rft.title=Journal+of+Promotion+Management&rft.date=2023&rft.volume=29&rft.issue=3&rft.atitle=Integrating+the+Commitment-Trust+Theory%C3%82+to+Gauge+Customers+Loyalty+in+Riding+Services&rft.pages=305-337&rft.genre=article