?url_ver=Z39.88-2004&rft_id=10.22059%2FJITM.2023.92336&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Zandi&rft.au=Zandi%2C+G.&rft.aufirst=G.&rft.title=Journal+of+Information+Technology+Management&rft.date=2023&rft.volume=15&rft.issue=2&rft.atitle=Sustainable+Decision-Making+Model%3A+Loyalty+Points+Through+Email+Communication+With+Real+Option+Valuation&rft.pages=46-58&rft.genre=article