TY  - JOUR
Y1  - 2023///
UR  - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85165976318&doi=10.1108%2fJGR-11-2022-0130&partnerID=40&md5=8e08d189233948af67ec75ecb7f83ab3
JF  - Journal of Global Responsibility
A1  - Kwon, J.
A1  - Shamim, A.
A1  - Ahn, J.
AV  - none
ID  - scholars19187
TI  - Impact of different types of corporate social responsibility on fit, attitude and behavior
N2  - Purpose: Despite the fact that fit positively influences customersâ?? attitudes toward companies, previous research reveals differing roles of fit in the domain of corporate social responsibility (CSR) based on criteria and degree. Because the impact of fit between customers and service companies in the domain of CSR remains unclear in the hospitality context, this study aims to examine the effects of different CSR types on customerâ??CSR fit, attitude and behavioral intentions in hospitality settings. Design/methodology/approach: A total of 219 usable hotel customer responses were collected and analyzed using SmartPLS software. Findings: Results show that companiesâ?? demonstration of CSR toward social/nonsocial stakeholders is most effective for increasing perceived fit by customers, followed by CSR toward employees and toward customers. Also, this study identifies perceived fit as an indicator of customersâ?? positive attitudes and revisit intentions. This study enhances our understanding of relationships among three dimensions of CSR activities and customersâ?? responses. Originality/value: This study provides guidelines with which hospitality companies can create sustainable growth by engaging the welfare of communities, employees and customers. © 2023, Emerald Publishing Limited.
N1  - cited By 1
ER  -