?url_ver=Z39.88-2004&rft_id=10.1108%2FK-03-2023-0387&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Fayyaz%2C+M.S.&rft.aulast=Fayyaz&rft.aufirst=M.S.&rft.title=Kybernetes&rft.atitle=Not+inspired+enough%3A+the+mediating+role+of+customer+engagement+between+YouTube%C3%A2%EF%BF%BD%EF%BF%BDs+perceived+advertising+value+and+customer+inspiration&rft.date=2023&rft.issn=0368492X&rft.genre=article