?url_ver=Z39.88-2004&rft_id=10.1109%2FSHUSER.2011.6008508&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aufirst=S.&rft.aulast=Matayong&rft.au=Matayong%2C+S.&rft.isbn=9781457702655&rft.date=2011&rft.title=KMS+innovation+diffusion+at+company+X&rft.genre=proceeding