eprintid: 18788
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/01/87/88
datestamp: 2024-06-04 14:11:12
lastmod: 2024-06-04 14:11:12
status_changed: 2024-06-04 14:04:05
type: article
metadata_visibility: show
creators_name: Abbasi, A.Z.
creators_name: Tsiotsou, R.H.
creators_name: Hussain, K.
creators_name: Rather, R.A.
creators_name: Ting, D.H.
title: Investigating the impact of social media images� value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
ispublished: pub
keywords: consumption behavior; information and communication technology; numerical model; research work; social media; social network; tourism market; tourist attraction; tourist destination
note: cited By 53
abstract: Tourism organizations use social media to promote their destinations and attract new customers. However, there is a challenge in how tourism organizations can choose or create social media images to successfully attract consumers' attention, induce their engagement with the destination, and motivate their eWOM behavior. This study aims to identify and test the direct and indirect factors related to social media images of tourism destinations that could predict eWOM. Using the Stimulus-Organism-Response (S�O-R) as an umbrella framework, we integrated Ducoffe's model and the Elaboration Likelihood Model (ELM), to study the role of social media destination images' features (entertainment, informativeness, irritation, credibility, personalization, and incentives) on consumer's perceived value and eWOM through consumer engagement and involvement. Using a survey research method, we collected data from 307 individuals and tested the proposed structural model using the PLS-SEM-based transmittal mediation approach. The findings supported the proposed relationships providing valuable theoretical and practical implications. © 2022 Elsevier Ltd
date: 2023
publisher: Elsevier Ltd
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144461922&doi=10.1016%2fj.jretconser.2022.103231&partnerID=40&md5=d1e369eca464f2de60c8277be00965b0
id_number: 10.1016/j.jretconser.2022.103231
full_text_status: none
publication: Journal of Retailing and Consumer Services
volume: 71
refereed: TRUE
issn: 09696989
citation:   Abbasi, A.Z. and Tsiotsou, R.H. and Hussain, K. and Rather, R.A. and Ting, D.H.  (2023) Investigating the impact of social media images� value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach.  Journal of Retailing and Consumer Services, 71.   ISSN 09696989