eprintid: 18389
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/01/83/89
datestamp: 2024-06-04 14:10:36
lastmod: 2024-06-04 14:10:36
status_changed: 2024-06-04 14:03:03
type: article
metadata_visibility: show
creators_name: Ahn, J.
creators_name: Shamim, A.
title: The role of consciousness in sustainable food consumption: a cultural comparison
ispublished: pub
note: cited By 2
abstract: Purpose: The advent of COVID-19 was followed by an increased demand for organic products along with newfound customer interest in healthy consumption habits. This study aims to explore the impact of multidimensional consciousness on consumers� attitudes and purchasing intentions toward organic food brands. Design/methodology/approach: Given the importance of culture on customers� decision-making, data were collected from the USA and India to examine the potential cultural differences with respect to organic products. A conceptual model is derived and tested using partial least squares structural equation modeling. Findings: The results indicate that organic consciousness (e.g. for organic standards) is the most important predictor of attitudes, whereas environmental consciousness appears to be the prime motive in the formation of purchase intentions. Multidimensional (i.e. organic, environment, health and social) consciousness can predict attitude and intention. However, organic standards and social consciousness fail to directly influence customers� purchasing intention. The impact of each dimension of consciousness varies between USA and Indian customers. Originality/value: This study provides an understanding of customers� sustainable consumption behavior by clarifying the relative impact of multidimensional perceived values. Also, because of the growth of organic food market globally, the findings of this study offer valuable insights by identifying the cultural difference between Western and Eastern customers� behavior. © 2022, Emerald Publishing Limited.
date: 2023
publisher: Emerald Publishing
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85137928636&doi=10.1108%2fSRJ-04-2022-0177&partnerID=40&md5=a803692ad1534b340aae078332d00111
id_number: 10.1108/SRJ-04-2022-0177
full_text_status: none
publication: Social Responsibility Journal
volume: 19
number: 7
pagerange: 1263-1275
refereed: TRUE
issn: 17471117
citation:   Ahn, J. and Shamim, A.  (2023) The role of consciousness in sustainable food consumption: a cultural comparison.  Social Responsibility Journal, 19 (7).  pp. 1263-1275.  ISSN 17471117