eprintid: 18303
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/01/83/03
datestamp: 2024-06-04 14:10:29
lastmod: 2024-06-04 14:10:29
status_changed: 2024-06-04 14:02:22
type: article
metadata_visibility: show
creators_name: Abbasi, A.Z.
creators_name: Asif, M.
creators_name: Shamim, A.
creators_name: Ting, D.H.
creators_name: Rather, R.A.
title: Engagement and consumption behavior of eSports gamers
ispublished: pub
note: cited By 3
abstract: Purpose: The purpose of this study is to present a conceptual model where consumer electronic sports (eSports) engagement (CeSE) acts a predictor for gamers� online engagement in eSports-related products/firm either through direct contribution (purchase intention) or indirect contribution (co-production, community engagement, word-of-mouth and recruitment). Design/methodology/approach: Data from 262 eSports consumers aged 18�24 years were collected and analyzed through WarpPLS 8.0. Findings: The findings of this study confirm that CeSE significantly influences all dimensions of the consumption behaviors (purchase intention, co-production, community engagement, word-of-mouth and recruitment). Originality/value: This study provides empirical support for a conceptual framework developed through the social exchange theory and engagement theory. Besides, hierarchical component model approach is applied to estimate the composite model of CeSE. © 2023, Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting and Raouf Ahmad Rather.
date: 2023
publisher: Emerald Publishing
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85159273972&doi=10.1108%2fSJME-07-2022-0161&partnerID=40&md5=e2357bf7ec7cab4c9ed8dd604aa7ea1c
id_number: 10.1108/SJME-07-2022-0161
full_text_status: none
publication: Spanish Journal of Marketing - ESIC
volume: 27
number: 2
pagerange: 261-282
refereed: TRUE
issn: 24449695
citation:   Abbasi, A.Z. and Asif, M. and Shamim, A. and Ting, D.H. and Rather, R.A.  (2023) Engagement and consumption behavior of eSports gamers.  Spanish Journal of Marketing - ESIC, 27 (2).  pp. 261-282.  ISSN 24449695