eprintid: 18303 rev_number: 2 eprint_status: archive userid: 1 dir: disk0/00/01/83/03 datestamp: 2024-06-04 14:10:29 lastmod: 2024-06-04 14:10:29 status_changed: 2024-06-04 14:02:22 type: article metadata_visibility: show creators_name: Abbasi, A.Z. creators_name: Asif, M. creators_name: Shamim, A. creators_name: Ting, D.H. creators_name: Rather, R.A. title: Engagement and consumption behavior of eSports gamers ispublished: pub note: cited By 3 abstract: Purpose: The purpose of this study is to present a conceptual model where consumer electronic sports (eSports) engagement (CeSE) acts a predictor for gamers� online engagement in eSports-related products/firm either through direct contribution (purchase intention) or indirect contribution (co-production, community engagement, word-of-mouth and recruitment). Design/methodology/approach: Data from 262 eSports consumers aged 18�24 years were collected and analyzed through WarpPLS 8.0. Findings: The findings of this study confirm that CeSE significantly influences all dimensions of the consumption behaviors (purchase intention, co-production, community engagement, word-of-mouth and recruitment). Originality/value: This study provides empirical support for a conceptual framework developed through the social exchange theory and engagement theory. Besides, hierarchical component model approach is applied to estimate the composite model of CeSE. © 2023, Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting and Raouf Ahmad Rather. date: 2023 publisher: Emerald Publishing official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85159273972&doi=10.1108%2fSJME-07-2022-0161&partnerID=40&md5=e2357bf7ec7cab4c9ed8dd604aa7ea1c id_number: 10.1108/SJME-07-2022-0161 full_text_status: none publication: Spanish Journal of Marketing - ESIC volume: 27 number: 2 pagerange: 261-282 refereed: TRUE issn: 24449695 citation: Abbasi, A.Z. and Asif, M. and Shamim, A. and Ting, D.H. and Rather, R.A. (2023) Engagement and consumption behavior of eSports gamers. Spanish Journal of Marketing - ESIC, 27 (2). pp. 261-282. ISSN 24449695