%P 261-282
%T Engagement and consumption behavior of eSports gamers
%A A.Z. Abbasi
%A M. Asif
%A A. Shamim
%A D.H. Ting
%A R.A. Rather
%I Emerald Publishing
%V 27
%D 2023
%R 10.1108/SJME-07-2022-0161
%N 2
%O cited By 3
%L scholars18303
%J Spanish Journal of Marketing - ESIC
%X Purpose: The purpose of this study is to present a conceptual model where consumer electronic sports (eSports) engagement (CeSE) acts a predictor for gamers� online engagement in eSports-related products/firm either through direct contribution (purchase intention) or indirect contribution (co-production, community engagement, word-of-mouth and recruitment). Design/methodology/approach: Data from 262 eSports consumers aged 18�24 years were collected and analyzed through WarpPLS 8.0. Findings: The findings of this study confirm that CeSE significantly influences all dimensions of the consumption behaviors (purchase intention, co-production, community engagement, word-of-mouth and recruitment). Originality/value: This study provides empirical support for a conceptual framework developed through the social exchange theory and engagement theory. Besides, hierarchical component model approach is applied to estimate the composite model of CeSE. © 2023, Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting and Raouf Ahmad Rather.