TY  - JOUR
Y1  - 2023///
A1  - Abbasi, A.Z.
A1  - Asif, M.
A1  - Shamim, A.
A1  - Ting, D.H.
A1  - Rather, R.A.
N1  - cited By 3
UR  - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85159273972&doi=10.1108%2fSJME-07-2022-0161&partnerID=40&md5=e2357bf7ec7cab4c9ed8dd604aa7ea1c
JF  - Spanish Journal of Marketing - ESIC
VL  - 27
N2  - Purpose: The purpose of this study is to present a conceptual model where consumer electronic sports (eSports) engagement (CeSE) acts a predictor for gamersâ?? online engagement in eSports-related products/firm either through direct contribution (purchase intention) or indirect contribution (co-production, community engagement, word-of-mouth and recruitment). Design/methodology/approach: Data from 262 eSports consumers aged 18â??24 years were collected and analyzed through WarpPLS 8.0. Findings: The findings of this study confirm that CeSE significantly influences all dimensions of the consumption behaviors (purchase intention, co-production, community engagement, word-of-mouth and recruitment). Originality/value: This study provides empirical support for a conceptual framework developed through the social exchange theory and engagement theory. Besides, hierarchical component model approach is applied to estimate the composite model of CeSE. © 2023, Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting and Raouf Ahmad Rather.
SN  - 24449695
TI  - Engagement and consumption behavior of eSports gamers
IS  - 2
ID  - scholars18303
EP  - 282
PB  - Emerald Publishing
SP  - 261
AV  - none
ER  -