@article{scholars18303,
         journal = {Spanish Journal of Marketing - ESIC},
          volume = {27},
           pages = {261--282},
            note = {cited By 3},
          number = {2},
       publisher = {Emerald Publishing},
            year = {2023},
           title = {Engagement and consumption behavior of eSports gamers},
             doi = {10.1108/SJME-07-2022-0161},
        abstract = {Purpose: The purpose of this study is to present a conceptual model where consumer electronic sports (eSports) engagement (CeSE) acts a predictor for gamers{\^a}?? online engagement in eSports-related products/firm either through direct contribution (purchase intention) or indirect contribution (co-production, community engagement, word-of-mouth and recruitment). Design/methodology/approach: Data from 262 eSports consumers aged 18{\^a}??24 years were collected and analyzed through WarpPLS 8.0. Findings: The findings of this study confirm that CeSE significantly influences all dimensions of the consumption behaviors (purchase intention, co-production, community engagement, word-of-mouth and recruitment). Originality/value: This study provides empirical support for a conceptual framework developed through the social exchange theory and engagement theory. Besides, hierarchical component model approach is applied to estimate the composite model of CeSE. {\^A}{\copyright} 2023, Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting and Raouf Ahmad Rather.},
            issn = {24449695},
          author = {Abbasi, A. Z. and Asif, M. and Shamim, A. and Ting, D. H. and Rather, R. A.},
             url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85159273972&doi=10.1108\%2fSJME-07-2022-0161&partnerID=40&md5=e2357bf7ec7cab4c9ed8dd604aa7ea1c}
}