?url_ver=Z39.88-2004&rft_id=10.1177%2F13567667221118651&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Abbasi%2C+A.Z.&rft.aulast=Abbasi&rft.aufirst=A.Z.&rft.title=Journal+of+Vacation+Marketing&rft.issn=13567667&rft.atitle=Exploring+tourism-generated+social+media+communication%2C+brand+equity%2C+satisfaction%2C+and+loyalty%3A+A+PLS-SEM-based+multi-sequential+approach&rft.date=2022&rft.genre=article