eprintid: 17058
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/01/70/58
datestamp: 2023-12-19 03:23:31
lastmod: 2023-12-19 03:23:31
status_changed: 2023-12-19 03:07:23
type: article
metadata_visibility: show
creators_name: Huang, Z.-X.
creators_name: Savita, K.S.
creators_name: Dan-yi, L.
creators_name: Omar, A.H.
title: The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies
ispublished: pub
keywords: Behavioral research; Commerce; Information analysis; Population statistics; Sales; Surveys, Business information; Business-intelligence; Case-studies; Cooperative learning; Customer behavior; Financial performance; Insurance companies; Research fields; Research method; Survey research, Insurance
note: cited By 5
abstract: Business Intelligence involves the strategies and technologies employed by businesses for the data analysis of business information. This study investigates the impact of Business Intelligence on the Marketing with emphasis on cooperative Learning. Descriptive-survey research method and field study were employed. 186 samples of employees from insurance companies are statistical population. The face validity and the experts' opinions were employed to determine the validity of the questionnaire for data investigating. Cronbach's alpha and Composite reliability were employed to appraised the accuracy of questions. The methods employed in descriptive statistics as Absolute Frequency Distribution tables, are mean for confirmatory factor. The results revealed that Business Intelligence has a certain and critical impact on marketing through cooperative Learning (Value of Statistics was greater than 1.96), Financial Performance (VoS was greater than 2.57), and Customer Behavior (VoS was greater than 2.57). Also, Business Intelligence teams have a certain and critical impact on Financial Performance (VoS was greater than 2.57), and Customer Behavior (VoS was greater than 2.57). Despite, Business Intelligence does not have a notable impact on Marketing (VoS was less than 1.64). © 2021 Elsevier Ltd
date: 2022
publisher: Elsevier Ltd
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85119453516&doi=10.1016%2fj.ipm.2021.102824&partnerID=40&md5=4fbb1fb9dc5f7b2c016226f51b717d2a
id_number: 10.1016/j.ipm.2021.102824
full_text_status: none
publication: Information Processing and Management
volume: 59
number: 2
refereed: TRUE
issn: 03064573
citation:   Huang, Z.-X. and Savita, K.S. and Dan-yi, L. and Omar, A.H.  (2022) The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies.  Information Processing and Management, 59 (2).   ISSN 03064573