<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Hedonic consumption experience in videogaming: A multidimensional perspective"^^ . "Prior research primarily considers consumers' hedonic gaming experience, defined as an individual's level of pleasure, emotional gratification, and enjoyment from playing a videogame, from a unidimensional perspective. However, given the growing range of technology-enabled, hedonic game-related (e.g., aesthetic, competition, or social) elements, we argue that this one-dimensional view is rapidly becoming dated. Correspondingly, we propose a broadened multi-dimensional perspective of videogamers' hedonic experience, as informed by hedonic consumption theory and the theory of planned behavior. Using a sample of 294 gamers, our results confirm the existence of gamers' multi (i.e., seven)-dimensional hedonic consumption experience comprising escapism, fantasy, role-projection, emotional involvement, enjoyment, arousal, and sensory experience. We also find that gamers' emotional involvement, enjoyment, arousal, and sensory experience, in particular, drive their attitude formation toward a videogame, in turn impacting users' videogaming intent and behavior. We conclude by discussing implications that arise from our research. © 2021 Elsevier Ltd"^^ . "2022" . . "65" . . "Elsevier Ltd"^^ . . . "Journal of Retailing and Consumer Services"^^ . . . "09696989" . . . . . . . . . . . . . . . . . . . "A.Z."^^ . "Abbasi"^^ . "A.Z. Abbasi"^^ . . "D.H."^^ . "Ting"^^ . "D.H. Ting"^^ . . "L.D."^^ . "Hollebeek"^^ . "L.D. Hollebeek"^^ . . "C.D."^^ . "Schultz"^^ . "C.D. Schultz"^^ . . "V."^^ . "Sigurdsson"^^ . "V. Sigurdsson"^^ . . . . . "HTML Summary of #17049 \n\nHedonic consumption experience in videogaming: A multidimensional perspective\n\n" . "text/html" . .