%0 Journal Article
%@ 09696989
%A Hollebeek, L.D.
%A Abbasi, A.Z.
%A Schultz, C.D.
%A Ting, D.H.
%A Sigurdsson, V.
%D 2022
%F scholars:17049
%I Elsevier Ltd
%J Journal of Retailing and Consumer Services
%K consumption behavior; psychology; sport; videography
%R 10.1016/j.jretconser.2021.102892
%T Hedonic consumption experience in videogaming: A multidimensional perspective
%U https://khub.utp.edu.my/scholars/17049/
%V 65
%X Prior research primarily considers consumers' hedonic gaming experience, defined as an individual's level of pleasure, emotional gratification, and enjoyment from playing a videogame, from a unidimensional perspective. However, given the growing range of technology-enabled, hedonic game-related (e.g., aesthetic, competition, or social) elements, we argue that this one-dimensional view is rapidly becoming dated. Correspondingly, we propose a broadened multi-dimensional perspective of videogamers' hedonic experience, as informed by hedonic consumption theory and the theory of planned behavior. Using a sample of 294 gamers, our results confirm the existence of gamers' multi (i.e., seven)-dimensional hedonic consumption experience comprising escapism, fantasy, role-projection, emotional involvement, enjoyment, arousal, and sensory experience. We also find that gamers' emotional involvement, enjoyment, arousal, and sensory experience, in particular, drive their attitude formation toward a videogame, in turn impacting users' videogaming intent and behavior. We conclude by discussing implications that arise from our research. © 2021 Elsevier Ltd
%Z cited By 24