Hussain, A. and Abbasi, A.Z. and Hollebeek, L.D. and Schultz, C.D. and Ting, D.H. and Wilson, B.
(2022)
Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value.
Journal of Services Marketing, 36 (3).
pp. 398-415.
ISSN 08876045