eprintid: 16004
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/01/60/04
datestamp: 2023-11-10 03:30:38
lastmod: 2023-11-10 03:30:38
status_changed: 2023-11-10 02:00:57
type: article
metadata_visibility: show
creators_name: Amin, M.
creators_name: Shamim, A.
creators_name: Ghazali, Z.
creators_name: Khan, I.
title: Employee Motivation to Co-Create Value (EMCCV): Construction and Validation of Scale
ispublished: pub
keywords: consumption behavior; empirical analysis; retailing; theoretical study; working conditions
note: cited By 18
abstract: Value Co-Creation (VCC) is an emerging concept that has vast applications in theory and practice. Though previous research has provided enough insights on the customers' role in VCC, relatively less research exists on employee motivation to co-create value (EMCCV) with customers. Among other reasons for such less empirical investigations, one is the unavailability of measurement scale for EMCCV. Therefore, the drive of this study is to conceptualize, develop, and validate a scale to measure EMCCV. Drawing from the expectancy theory and adapting the standard scale development procedure, this study develops EMCCV as a higher-order construct that constitutes four dimensions namely professional identity, financial motives, recognition motives, and career opportunities motives measured by 17 items. The measurement scale is developed in the context of automotive service centers; however, it has a broader application on the frontliners of all service industries and can be adapted in other service-oriented contexts. The scale is tested in a theoretical framework and has provided sound reliability, convergent, discriminant, and nomological validity. © 2020 Elsevier Ltd
date: 2021
publisher: Elsevier Ltd
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85092476891&doi=10.1016%2fj.jretconser.2020.102334&partnerID=40&md5=55a25d1ab0a68f3e6f21756fb6be460f
id_number: 10.1016/j.jretconser.2020.102334
full_text_status: none
publication: Journal of Retailing and Consumer Services
volume: 58
refereed: TRUE
issn: 09696989
citation:   Amin, M. and Shamim, A. and Ghazali, Z. and Khan, I.  (2021) Employee Motivation to Co-Create Value (EMCCV): Construction and Validation of Scale.  Journal of Retailing and Consumer Services, 58.   ISSN 09696989