?url_ver=Z39.88-2004&rft_id=10.1016%2Fj.jretconser.2020.102334&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aufirst=M.&rft.aulast=Amin&rft.au=Amin%2C+M.&rft.atitle=Employee+Motivation+to+Co-Create+Value+(EMCCV)%3A+Construction+and+Validation+of+Scale&rft.volume=58&rft.issn=09696989&rft.date=2021&rft.title=Journal+of+Retailing+and+Consumer+Services&rft.genre=article