TY - JOUR AV - none JF - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) VL - 12789 N2 - Research from the various domain of life intensely focused on the understanding of the role of different psychological factors related to online video game addiction. The current study intends to propose a conceptual model to examines the relationship of in-game virtual consumption with online video game addiction. Different in-game virtual products enable the players to overcome the deficiencies they are facing in the gaming world like lack of power, control, beauty, and even sexual relations. Currently, how these in-game virtual content consumption may develop and maintain problematic game addictive behavior in the players is vague. Therefore, this conceptual paper seeks to investigate this important issue and provide a better understanding of video game addiction. We try to provide a behavioral link between in-game virtual consumption with online video game addiction. © 2021, Springer Nature Switzerland AG. KW - Artificial intelligence; Computer science; Computers KW - Addictive behaviors; Conceptual model; Content consumption; Online video; Psychological factors; Video game; Virtual products KW - Human computer interaction EP - 218 UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112214882&doi=10.1007%2f978-3-030-77277-2_17&partnerID=40&md5=16e650dd4a03b051a186ddd4ee3f1757 PB - Springer Science and Business Media Deutschland GmbH SP - 210 N1 - cited By 0; Conference of 3rd International Conference on HCI in Games, HCI-Games 2021, held as part of the 23rd International Conference, HCI International 2021 ; Conference Date: 24 July 2021 Through 29 July 2021; Conference Code:262119 Y1 - 2021/// A1 - Hussain, A. A1 - Ting, D.H. A1 - Hlavacs, H. A1 - Abbasi, A.Z. ID - scholars15693 SN - 03029743 TI - In-Game Virtual Consumption and Online Video Game Addiction: A Conceptual Model ER -