relation: https://khub.utp.edu.my/scholars/15693/ title: In-Game Virtual Consumption and Online Video Game Addiction: A Conceptual Model creator: Hussain, A. creator: Ting, D.H. creator: Hlavacs, H. creator: Abbasi, A.Z. description: Research from the various domain of life intensely focused on the understanding of the role of different psychological factors related to online video game addiction. The current study intends to propose a conceptual model to examines the relationship of in-game virtual consumption with online video game addiction. Different in-game virtual products enable the players to overcome the deficiencies they are facing in the gaming world like lack of power, control, beauty, and even sexual relations. Currently, how these in-game virtual content consumption may develop and maintain problematic game addictive behavior in the players is vague. Therefore, this conceptual paper seeks to investigate this important issue and provide a better understanding of video game addiction. We try to provide a behavioral link between in-game virtual consumption with online video game addiction. © 2021, Springer Nature Switzerland AG. publisher: Springer Science and Business Media Deutschland GmbH date: 2021 type: Article type: PeerReviewed identifier: Hussain, A. and Ting, D.H. and Hlavacs, H. and Abbasi, A.Z. (2021) In-Game Virtual Consumption and Online Video Game Addiction: A Conceptual Model. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 12789 . pp. 210-218. ISSN 03029743 relation: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112214882&doi=10.1007%2f978-3-030-77277-2_17&partnerID=40&md5=16e650dd4a03b051a186ddd4ee3f1757 relation: 10.1007/978-3-030-77277-2₁₇ identifier: 10.1007/978-3-030-77277-2₁₇