eprintid: 14635 rev_number: 2 eprint_status: archive userid: 1 dir: disk0/00/01/46/35 datestamp: 2023-11-10 03:29:13 lastmod: 2023-11-10 03:29:13 status_changed: 2023-11-10 01:57:25 type: article metadata_visibility: show creators_name: Adnan, N. creators_name: Shahrina, M.N. title: A comprehensive approach: Diffusion of environment-friendly energy technologies in residential photovoltaic markets ispublished: pub keywords: Climate change; Consumer behavior; Economics; Energy utilization; Fossil fuels; Solar concentrators; Solar power generation, Energy technologies; Energy-consumption; Environment friendly; Photovoltaic markets; Photovoltaic systems; Photovoltaics; Renewable energies; Residential photovoltaic; TBP; Value-belief-norm theory, Renewable energy resources, alternative energy; energy market; energy planning; energy policy; photovoltaic system; policy making; residential energy; solar power; technology diffusion, Malaysia note: cited By 12 abstract: The rapid upsurge in distributed solar adoption in Malaysia provides an opportunity for adopters to lower electricity bills and gain additional community benefits, including grid stability and lower grid emissions. The main factors for rising electricity generation from renewable fuels are gaining independence from fossil fuels and combating climate change. Solar photovoltaic (PV) is believed to have the most significant potential between renewable technologies. The National energy strategies have stated that a renewable energy system, such as a photovoltaic (PV) system, plays a vital role in the minimization of energy consumption. Therefore, the successful installation has given rise to a progressive response cycle whereby amplified customer acceptance resulted in reduced demand from Utility providers. However, the number of individuals adopting solar photovoltaic technologies is still comparatively small. Elsewhere, innovation and monetary influences and ecological incentives seem to be significant for associating renewables with energy reserves. However, this paper has highlighted numerous factors that were founded on the modified norm simulation model based on the Theory of planned behavior (TPB) and value-belief-norm theory (VBN). The researcher examined how eco-friendly enthusiasm and other socio-psychological, socio-technical, and socio-economic aspects influence the PV adoption behavior among households consumers. Several norms reinforce the customer adoption rates of the PV system. Also, researchers have discussed the current trends and benefits towards the adoption of PV systems, whereas past research in PV systems has only been discussed in the domain of monetary benefit. Lastly, some future research directions are suggested for further advancement towards the reduction of energy consumption, which will lead to new insights for policymaking concerns and from the consumer aspect. © 2021 Elsevier Ltd date: 2021 publisher: Elsevier Ltd official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85107704730&doi=10.1016%2fj.seta.2021.101289&partnerID=40&md5=0a2131c34d9d20169b66e27b7f230569 id_number: 10.1016/j.seta.2021.101289 full_text_status: none publication: Sustainable Energy Technologies and Assessments volume: 46 refereed: TRUE issn: 22131388 citation: Adnan, N. and Shahrina, M.N. (2021) A comprehensive approach: Diffusion of environment-friendly energy technologies in residential photovoltaic markets. Sustainable Energy Technologies and Assessments, 46. ISSN 22131388