?url_ver=Z39.88-2004&rft_id=10.1016%2Fj.tele.2021.101630&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aufirst=A.Z.&rft.aulast=Abbasi&rft.au=Abbasi%2C+A.Z.&rft.title=Telematics+and+Informatics&rft.issn=07365853&rft.atitle=The+impact+of+advertising+value+of+in-game+pop-up+ads+in+online+gaming+on+gamers%C3%A2%EF%BF%BD%EF%BF%BD+inspiration%3A+An+empirical+investigation&rft.volume=62&rft.date=2021&rft.genre=article