eprintid: 1378
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/00/13/78
datestamp: 2023-11-09 15:49:32
lastmod: 2023-11-09 15:49:32
status_changed: 2023-11-09 15:39:36
type: conference_item
metadata_visibility: show
creators_name: Zainudin, N.M.
creators_name: Wan Ahmad, W.F.
creators_name: Nee, G.K.
title: Evaluating C2C e-commerce website usability in Malaysia from users' perspective: A case study
ispublished: pub
keywords: Electronic commerce; Sales; Usability engineering; Websites, C2c e commerces; Competitive environment; E-commerce websites; Electronic device; Information quality; Potential customers; University students; Usability, Web Design
note: cited By 6
abstract: The main challenges of e-commerce are to attract customers and maintain a good relationship with existing customer as user only interact with electronic device. Therefore designing a good and usable website is the most crucial part to succeed in this highly competitive environment. The objectives of this study are to evaluate C2C e-commerce website usability and to study problems faced by potential customer in process of purchasing online. In this study, a number of university students were asked to evaluate the usability of two Malaysian C2C websites. Two local websites were chosen, one is a prominent website and the other one is randomly picked from the internet. A framework for evaluating e-commerce usability was implemented in this study. The website is rated based on criteria of system quality, information quality, service quality and attractiveness. Users need to complete a number of tasks on the websites and think- aloud was encouraged during the evaluation process. Results show a number of usability issues encountered by users while completing the task given. From these findings, e-commerce developers may look at the issues seriously before designing their e-commerce website. © 2010 IEEE.
date: 2010
publisher: IEEE Computer Society
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-78049354252&doi=10.1109%2fITSIM.2010.5561400&partnerID=40&md5=00ebdd0ecdd3b7d62055aae151e7318c
id_number: 10.1109/ITSIM.2010.5561400
full_text_status: none
publication: Proceedings 2010 International Symposium on Information Technology - Visual Informatics, ITSim'10
volume: 1
pagerange: 151-156
refereed: TRUE
isbn: 9781424467181
citation:   Zainudin, N.M. and Wan Ahmad, W.F. and Nee, G.K.  (2010) Evaluating C2C e-commerce website usability in Malaysia from users' perspective: A case study.  In: UNSPECIFIED.