TY  - CONF
AV  - none
KW  - Electronic commerce; Sales; Usability engineering; Websites
KW  -  C2c e commerces; Competitive environment; E-commerce websites; Electronic device; Information quality; Potential customers; University students; Usability
KW  -  Web Design
SP  - 151
ID  - scholars1378
TI  - Evaluating C2C e-commerce website usability in Malaysia from users' perspective: A case study
N2  - The main challenges of e-commerce are to attract customers and maintain a good relationship with existing customer as user only interact with electronic device. Therefore designing a good and usable website is the most crucial part to succeed in this highly competitive environment. The objectives of this study are to evaluate C2C e-commerce website usability and to study problems faced by potential customer in process of purchasing online. In this study, a number of university students were asked to evaluate the usability of two Malaysian C2C websites. Two local websites were chosen, one is a prominent website and the other one is randomly picked from the internet. A framework for evaluating e-commerce usability was implemented in this study. The website is rated based on criteria of system quality, information quality, service quality and attractiveness. Users need to complete a number of tasks on the websites and think- aloud was encouraged during the evaluation process. Results show a number of usability issues encountered by users while completing the task given. From these findings, e-commerce developers may look at the issues seriously before designing their e-commerce website. © 2010 IEEE.
N1  - cited By 6
SN  - 9781424467181
PB  - IEEE Computer Society
Y1  - 2010///
VL  - 1
EP  - 156
UR  - https://www.scopus.com/inward/record.uri?eid=2-s2.0-78049354252&doi=10.1109%2fITSIM.2010.5561400&partnerID=40&md5=00ebdd0ecdd3b7d62055aae151e7318c
A1  - Zainudin, N.M.
A1  - Wan Ahmad, W.F.
A1  - Nee, G.K.
ER  -