@inproceedings{scholars1378,
           pages = {151--156},
       publisher = {IEEE Computer Society},
         journal = {Proceedings 2010 International Symposium on Information Technology - Visual Informatics, ITSim'10},
            year = {2010},
           title = {Evaluating C2C e-commerce website usability in Malaysia from users' perspective: A case study},
             doi = {10.1109/ITSIM.2010.5561400},
          volume = {1},
            note = {cited By 6},
            isbn = {9781424467181},
          author = {Zainudin, N. M. and Wan Ahmad, W. F. and Nee, G. K.},
        abstract = {The main challenges of e-commerce are to attract customers and maintain a good relationship with existing customer as user only interact with electronic device. Therefore designing a good and usable website is the most crucial part to succeed in this highly competitive environment. The objectives of this study are to evaluate C2C e-commerce website usability and to study problems faced by potential customer in process of purchasing online. In this study, a number of university students were asked to evaluate the usability of two Malaysian C2C websites. Two local websites were chosen, one is a prominent website and the other one is randomly picked from the internet. A framework for evaluating e-commerce usability was implemented in this study. The website is rated based on criteria of system quality, information quality, service quality and attractiveness. Users need to complete a number of tasks on the websites and think- aloud was encouraged during the evaluation process. Results show a number of usability issues encountered by users while completing the task given. From these findings, e-commerce developers may look at the issues seriously before designing their e-commerce website. {\^A}{\copyright} 2010 IEEE.},
             url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-78049354252&doi=10.1109\%2fITSIM.2010.5561400&partnerID=40&md5=00ebdd0ecdd3b7d62055aae151e7318c},
        keywords = {Electronic commerce; Sales; Usability engineering; Websites, C2c e commerces; Competitive environment; E-commerce websites; Electronic device; Information quality; Potential customers; University students; Usability, Web Design}
}