eprintid: 12656
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/01/26/56
datestamp: 2023-11-10 03:27:13
lastmod: 2023-11-10 03:27:13
status_changed: 2023-11-10 01:49:12
type: article
metadata_visibility: show
creators_name: Alam, S.S.
creators_name: Ahmad, M.
creators_name: Ho, Y.-H.
creators_name: Omar, N.A.
creators_name: Lin, C.-Y.
title: Applying an extended theory of planned behavior to sustainable food consumption
ispublished: pub
keywords: consumption behavior; empirical analysis; food consumption; hypothesis testing; perception; planning theory; sustainability; sustainable development, Malaysia
note: cited By 22
abstract: The objective of this research is to identify factors affecting sustainable food consumption behavior among Malaysians. An extension of the theory of planned behavior (TPB) is used as the framework of the study. Perceived value is also added to the framework to gain an understanding of consumer�s personal factors� effect on sustainable food consumption. This study tested eight hypotheses on sustainable food consumption behavior with empirical data from a sample of 220 adults. The regression analysis results show that social norm, perceived value, perceived consumer effectiveness, and attitude have significant impacts on intention to consumer sustainable food. Perceived availability, perceived consumer effectiveness and intention also have significant impacts on actual behavior. The findings of this study can provide certain grounds for understanding sustainable food consumption intention and behavior. Research limitations and some guidelines for further lines of research are presented. In a global context the findings of this study is important, as consumption patterns need to be changed to meet the climate challenge. © 2020 by the authors. Licensee MDPI, Basel, Switzerland.
date: 2020
publisher: MDPI
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85093075172&doi=10.3390%2fsu12208394&partnerID=40&md5=d76874be4e75e96a4db84bbb2ea373ff
id_number: 10.3390/su12208394
full_text_status: none
publication: Sustainability (Switzerland)
volume: 12
number: 20
pagerange: 1-14
refereed: TRUE
issn: 20711050
citation:   Alam, S.S. and Ahmad, M. and Ho, Y.-H. and Omar, N.A. and Lin, C.-Y.  (2020) Applying an extended theory of planned behavior to sustainable food consumption.  Sustainability (Switzerland), 12 (20).  pp. 1-14.  ISSN 20711050