relation: https://khub.utp.edu.my/scholars/12473/ title: Design and implementation of user experience model for augmented reality systems creator: Irshad, S. creator: Rambli, D.R.A. creator: Sulaiman, S. description: Mobile Augmented Reality (MAR) is a system that combines digital and virtual content for users so users are not fully immersed in the virtual world but can benefit from immersive experiences while still being in the real world. However, the end-user may experience various design challenges while using such immersive technologies. To deliver positive User Experience (UX), researchers need to understand the design factors, end-user challenges, and enhance the overall immersive UX for MAR. This research follows the design science approach to present a UX model for MAR, which encapsulate components and design factors that can aid in positive UX. We developed a MAR system to verify and validate the UX model by evaluating and benchmarking it. The experimental results show excellent system novelty, good attractiveness and perspicuity compared to the benchmark. The findings suggest that the efficiency, dependability, and stimulation of MAR can be improved to enhance the UX further. This study's research knowledge can be utilized to improve the immersive design and engineering of MAR services based on understanding the practical aspirations of potential end-users. © 2020 ACM. publisher: Association for Computing Machinery date: 2020 type: Conference or Workshop Item type: PeerReviewed identifier: Irshad, S. and Rambli, D.R.A. and Sulaiman, S. (2020) Design and implementation of user experience model for augmented reality systems. In: UNSPECIFIED. relation: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85100476627&doi=10.1145%2f3428690.3429169&partnerID=40&md5=68ba228c1a5f9759fef56bb09c8b11ae relation: 10.1145/3428690.3429169 identifier: 10.1145/3428690.3429169