TY  - JOUR
N2  - Although prior research has suggested that team work quality and internal market orientation can affect new product development (NPD) speed in a positive direction, however relatively little research has examined the incremental validity of team work quality to NPD speed after controlling for internal market orientation. To address this theoretical gap in marketing literature, the present study attempts to examine whether the dimensions of team work quality account for incremental variance in NPD speed, after controlling for the dimensions of internal market orientation. Using a random sampling, a total of 149 members of NPD teams in Saudi telecommunications firms responded to measures of each construct. Hierarchical multiple regression analysis was performed to access the incremental validity. Overall results suggest that cohesion accounted for a significant amount of variance relative to coordination, balance of member contribution, efforts, communication, mutual support and other dimensions of internal market orientation in the prediction of NPD speed. © ExcelingTech Pub, UK.
IS  - 5
ID  - scholars11933
AV  - none
TI  - Examining new product development speed and team work quality relationship: Evidence from telecom industry
EP  - 1130
JF  - International Journal of Supply Chain Management
SN  - 20513771
A1  - Abdul-Talib, A.-N.
A1  - Alanazi, T.A.
A1  - Ashari, H.
SP  - 1120
UR  - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85082197021&partnerID=40&md5=833cc51ebca5d9e00f3e78d70cd68903
N1  - cited By 0
Y1  - 2019///
VL  - 8
PB  - ExcelingTech
ER  -